Diamond Buying Tips
To select your perfect diamond, you balance cut and clarity with color and carat. There's a lot to learn, but it's easy and exciting to get started. If you have any questions or need advice, please contact our complimentary Diamond Concierge at 855-Give-A-Ring.

Carat
Size matters – and so does budget and personal preference. When purchasing a diamond, its size (or “carat” weight) can weigh a lot in the decision making process.
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Cut
The secret to superior sparkle is in a diamond’s cut. Our expert diamond cutters know how to release maximum brilliance from each diamond. Which cut is right for your perfect ring? Learn More »
Clarity
Your love is flawless --- and you expect the same from a diamond. The clarity of a diamond can affect the diamond’s quality and value. Learn More »
Color
What hue is right for you? Diamonds can take on a variety of hues depending on its color tone. The color of a diamond can directly affect both brilliance and value. Learn More »
Shape
Ring Shop offers three ways to determine your ring size. Find the method that is convenient for you.
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